Category Archives: Brand Events

Event Planning vs. Event Strategy & Why You Need Both

Each event serves a unique purpose and aims to reach its audience through different means. Many events go for shock value with jaw-dropping aesthetics with the brand and product front and center. Others take a technical approach in the form of a large networking or conference event with the intent of disseminating information. The sweet…

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The Savvy Guide to Planning a Brand Launch Party

Besides your first sale, there are few moments as important for your brand as your initial launch celebration. Your brand launch party is more than a celebration or a big reveal. It’s really the first impression of everything you and your business represent. The last thing you want to do is misrepresent everything your brand…

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La Roche-Posay Los Angeles Influencer Event

Los Angeles influencer events are totally our jam, so we were so excited to partner with La Roche-Posay as they hosted an intimate launch party in celebration of their new line of skincare products. We’re often asked how much lead time we need to plan an event…well, we had 10 days to design, style, and…

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3 Ways a Live Event Will Impact Your Brand

In a world where advanced technology and an online presence means so much to a brand, everyone seems to have forgotten the importance of face to face interaction. Ever consider the impact of hosting a live brand event can have on your business goals? The ability to talk directly to your target market and receive…

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WELCOME TO THE SAVVY BLOG

Welcome to the Savvy Events Blog! Dig in as we share practical event planning tips, experiential marketing guidance, and design inspiration. You'll get a peek inside of our recent events, learn how to add style and flare to your own events and get to swoon over breathtaking imagery. We're so happy you're here.

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