Category Archives: Brand Events

4 Ways Brands Can Use Experiential Marketing to Elevate Attendee Engagement

In today’s digital society, the use of experiential marketing is a critical element in a robust customer outreach plan. In the world of event management, experiential marketing presents an important tool for elevating attendee engagement and driving home what makes your brand unique, authentic, and the premier resource for customers. According to Phil Boas of…

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  • Rachel RiceNovember 14, 2017 - 1:16 AM

    What a smart article! I’ve been to several events and there is always a difference between the great ones and the not so great ones, this is a very good example of the difference between them! ReplyCancel

    • DeNeitraNovember 15, 2017 - 8:13 PM

      Thanks, rachel! ReplyCancel

  • gabrielleNovember 14, 2017 - 1:19 AM

    I always love reading your posts because even though it’s not usually weddings, it helps me think outside the box and I’ve actually been considering brand ambassadors for my own brand so this has been really great to read!ReplyCancel

    • DeNeitraNovember 15, 2017 - 8:14 PM

      I’m so happy you like reading our content. There’s so much wedding planners can learn from experiential marketing. ReplyCancel

  • lindsay bishopNovember 15, 2017 - 3:20 PM

    These are all such great tips! Thank you so much for sharing your knowledge, and I’m looking forward to implementing some of these!ReplyCancel

    • DeNeitraNovember 15, 2017 - 8:15 PM

      Awesome! I love hearing this, Lindsay!ReplyCancel

6 Reasons Why Fashion & Beauty Brands Need to Jump on The Pop-Up Scene

Fashion and beauty related pop-up shops have been steadily gaining in popularity over the last few years. Taking a note from the food industry’s playbook of pop-up restaurants, retail brands both small and large started throwing their own events throughout North America, Canada, and the UK, among others. This world-wide phenomenon is creating buzz (and…

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4 Questions Companies Need To Ask Before Planning Their Next Event

As a business, brand, or creative, you might feel obligated to host events. But have you ever stopped to ask yourself why you’re doing it? This is an essential step that many businesses skip, and it can cause disorganized events, wasted money and potential, and can ultimately create a bad name for your business. This…

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The Impact Influencer Marketing Events Have On Your Brand

As we’re becoming more and more attached to our phones, tablets, and laptops, the way brands connect with us as consumers is shifting. From print ads and billboards to television ads and online ads, companies are continually adapting their ad strategy to attract consumers where they are. We spend more and more time each day…

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  • JordanOctober 16, 2017 - 12:39 PM

    I love the idea of an influencer event! What a neat and fun way to get people involved {especially on outlets like Facebook and instagram live!}ReplyCancel

  • RachelOctober 16, 2017 - 12:48 PM

    So smart! The way companies market to their ideal clientele is rapidly changing every day and social media and influencer marketing is at the top of that change! IT just seems so much more genuine and personal than the old school way of print ads and magazine listings! ReplyCancel

  • LindsayOctober 19, 2017 - 8:53 PM

    great article with so much valuable information! thanks for sharing!ReplyCancel


Welcome to the Savvy Events Blog! Dig in as we share practical event planning tips, experiential marketing guidance, and design inspiration. You'll get a peek inside of our recent events, learn how to add style and flare to your own events and get to swoon over breathtaking imagery. We're so happy you're here.