Category Archives: Event Marketing

How to Engage Millennials at Your Next Event

Strengthening your event engagement, especially to an audience of millennials, may be challenging. But, transforming your event into an interactive experience is especially rewarding for your brand. An event engagement ratio will likely represent your opt-in and buy-in ratio, too. So, how do you help attendees participate while at your event? And why is it so important…

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It’s the Small Things the Count: How Tiny Details Can Make or Break Your Event

With little thought to it, event attendees spend time connecting to your brand and networking–and that’s exactly how we like it. But, at all times there are tiny, little details at work to make your event a success for your guests and your brand. Have you ever been to an influencer event that felt like…

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4 Ways Brands Can Use Experiential Marketing to Elevate Attendee Engagement

In today’s digital society, the use of experiential marketing is a critical element in a robust customer outreach plan. In the world of event management, experiential marketing presents an important tool for elevating attendee engagement and driving home what makes your brand unique, authentic, and the premier resource for customers. According to Phil Boas of…

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  • Rachel RiceNovember 14, 2017 - 1:16 AM

    What a smart article! I’ve been to several events and there is always a difference between the great ones and the not so great ones, this is a very good example of the difference between them! ReplyCancel

    • DeNeitraNovember 15, 2017 - 8:13 PM

      Thanks, rachel! ReplyCancel

  • gabrielleNovember 14, 2017 - 1:19 AM

    I always love reading your posts because even though it’s not usually weddings, it helps me think outside the box and I’ve actually been considering brand ambassadors for my own brand so this has been really great to read!ReplyCancel

    • DeNeitraNovember 15, 2017 - 8:14 PM

      I’m so happy you like reading our content. There’s so much wedding planners can learn from experiential marketing. ReplyCancel

  • lindsay bishopNovember 15, 2017 - 3:20 PM

    These are all such great tips! Thank you so much for sharing your knowledge, and I’m looking forward to implementing some of these!ReplyCancel

    • DeNeitraNovember 15, 2017 - 8:15 PM

      Awesome! I love hearing this, Lindsay!ReplyCancel

The Impact Influencer Marketing Events Have On Your Brand

As we’re becoming more and more attached to our phones, tablets, and laptops, the way brands connect with us as consumers is shifting. From print ads and billboards to television ads and online ads, companies are continually adapting their ad strategy to attract consumers where they are. We spend more and more time each day…

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  • JordanOctober 16, 2017 - 12:39 PM

    I love the idea of an influencer event! What a neat and fun way to get people involved {especially on outlets like Facebook and instagram live!}ReplyCancel

  • RachelOctober 16, 2017 - 12:48 PM

    So smart! The way companies market to their ideal clientele is rapidly changing every day and social media and influencer marketing is at the top of that change! IT just seems so much more genuine and personal than the old school way of print ads and magazine listings! ReplyCancel

  • LindsayOctober 19, 2017 - 8:53 PM

    great article with so much valuable information! thanks for sharing!ReplyCancel


Welcome to the Savvy Events Blog! Dig in as we share practical event planning tips, experiential marketing guidance, and design inspiration. You'll get a peek inside of our recent events, learn how to add style and flare to your own events and get to swoon over breathtaking imagery. We're so happy you're here.