How to Leverage Micro-Influencers at Your Next Brand Event

When it comes to planning effective brand events, micro-influencers are the next big thing. Not quite sure what a micro-influencer is? According to Yuyu Chen of Digiday, micro-influencers are smaller-scale social media users, typically (but not always) on Instagram. These “power middle influencers” might have as few as 10,000 followers, but because their work as…

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  • Rachel RiceNovember 28, 2017 - 7:04 PM

    What a great article! IT’s fascinating to me that the world of marketing and customer outreach has changed so vastly from the typical mass-marketed commercials and print ad and has shifted into the more tangible, social media-based marketing. It makes for more loyal clients, a closer relationship with those clients and an overall better brand image! What a great idea! ReplyCancel

  • gabrielleNovember 29, 2017 - 7:38 AM

    Not gonna lie, I have never heard of a micro-influencer in my life but I feel like after reading this it totally makes sense. everything i read your post I learn something new! ReplyCancel

  • Lindsay BishopDecember 3, 2017 - 9:20 PM

    such sound advice! it’s always more authentic when someone else is singing your praises, versus you singing your own!ReplyCancel

5 Ways Your Brand Can Show Gratitude This Holiday Season

As 2017 draws to a close, your company likely has a lot to think about–holiday sales, end-of-year events, 2018 fiscal year projections, and more! Don’t let the holidays wrap up, however, without taking a moment to show gratitude–to your event partners, staff, past event attendees, and marketing partners. Here are five great ways to show…

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Engaged? 4 Reasons Why You Need To Hire A Planner NOW

Have you recently gotten engaged? Congratulations! Marriage is a wonderful thing, and the time surrounding your wedding is full of joy and love. You’re about to embark on one of the most exciting periods in your life, filled with a series of important decisions that you’ll remember forever. Does that sound a little overwhelming? Unfortunately,…

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4 Ways Brands Can Use Experiential Marketing to Elevate Attendee Engagement

In today’s digital society, the use of experiential marketing is a critical element in a robust customer outreach plan. In the world of event management, experiential marketing presents an important tool for elevating attendee engagement and driving home what makes your brand unique, authentic, and the premier resource for customers. According to Phil Boas of…

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  • Rachel RiceNovember 14, 2017 - 1:16 AM

    What a smart article! I’ve been to several events and there is always a difference between the great ones and the not so great ones, this is a very good example of the difference between them! ReplyCancel

    • DeNeitraNovember 15, 2017 - 8:13 PM

      Thanks, rachel! ReplyCancel

  • gabrielleNovember 14, 2017 - 1:19 AM

    I always love reading your posts because even though it’s not usually weddings, it helps me think outside the box and I’ve actually been considering brand ambassadors for my own brand so this has been really great to read!ReplyCancel

    • DeNeitraNovember 15, 2017 - 8:14 PM

      I’m so happy you like reading our content. There’s so much wedding planners can learn from experiential marketing. ReplyCancel

  • lindsay bishopNovember 15, 2017 - 3:20 PM

    These are all such great tips! Thank you so much for sharing your knowledge, and I’m looking forward to implementing some of these!ReplyCancel

    • DeNeitraNovember 15, 2017 - 8:15 PM

      Awesome! I love hearing this, Lindsay!ReplyCancel

WELCOME TO THE SAVVY BLOG

Welcome to the Savvy Events Blog! Dig in as we share practical event planning tips, experiential marketing guidance, and design inspiration. You'll get a peek inside of our recent events, learn how to add style and flare to your own events and get to swoon over breathtaking imagery. We're so happy you're here.

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