If you weren’t at the PHAMExpo x Impressions Vanity After Party this weekend … what were you even doing!? As an LA event planner, it’s hard to remember an event quite as fun!

300 attendees joined us at the Impression’s Vanity store on Melrose to celebrate the first day of the PHAMExpo. A few popular products were featured and they are absolutely slaying the makeup game. From priming spray to liquid shimmer shadows, Impressions Vanity showed up for the after party!

This is our second year producing the after party for PHAMExpo and it’s an honor partnering with the brand to bring a fun and chic event to beauty influencers. We kept the clean, white backdrop of the Impressions Vanity store to help the product displays pop! The botanical touch complimented one of our sponsors, Truronia Organic Juice. There was fresh, organic juice flowing all night. It was definitely our healthiest open-bar ever.

One of my personal favorites was DJ Val Fleury with Prism DJ’s. She lit up the faces of attendees and set the impromptu dance floor on fire. The music was perfect. There were even moments where all 300 guests were singing along! It didn’t stop there. We also had a few live performances to keep the energy flowing. Between the dancing, make-up, and organic juice–this after party was a Cali girl’s dream come true.

Thanks to our sponsors Marc Anthony Hair and Goody Hair, we were able to host local beauty and hair influencers. These divas invited attendees to their beauty booths for makeovers, up do’s, and tutorials. After the PHAMExpo, these beauty gurus were providing the touch-ups of a lifetime.

An after-party is a great way to take advantage of so many people gathering for a local expo, concert, or anything that brings like-minded individuals together. Last weekend, makeup lovers nationwide came to celebrate their love for the art and we were so excited to host them afterward because in the make-up industry the party never stops!

Photography: Simply Adri Photo

Videography: Altermotion