featured posts

We love a good launch party so when our friends at La Roche-Posay contacted us to partner for the second year in a row we were game! With a venue already identified, and planning underway, they enlisted the Savvy team to manage the design, custom fabrication, and day of management of the 80-person launch party. […]

/06/17

Los Angeles Skincare Product Launch Party

Brand Events

Pop-up shops are increasing in popularity amongst online retailers who don’t have an opportunity to interact with consumers face to face. They serve as such an amazing way for consumers to touch, feel, and see the products that they love on Instagram and YouTube in person. EM Cosmetics, owned by the incredible Michelle Phan contacted […]

/04/16

EM Cosmetics Los Angeles Pop-Up Shop

Brand Events

Each event serves a unique purpose and aims to reach its audience through different means. Many events go for shock value with jaw-dropping aesthetics with the brand and product front and center. Others take a technical approach in the form of a large networking or conference event with the intent of disseminating information. The sweet […]

/02/18

Event Planning vs. Event Strategy & Why You Need Both

Brand Events

Besides your first sale, there are few moments as important for your brand as your initial launch celebration. Your brand launch party is more than a celebration or a big reveal. It’s really the first impression of everything you and your business represent. The last thing you want to do is misrepresent everything your brand […]

/09/04

The Savvy Guide to Planning a Brand Launch Party

Brand Events

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    Savvy Events is a full-service event production company based in Los Angeles, CA.