Strengthening your event engagement, especially to an audience of millennials, may be challenging. But, transforming your event into an interactive experience is especially rewarding for your brand. An event engagement ratio will likely represent your opt-in and buy-in ratio, too. So, how do you help attendees participate while at your event? And why is it so important […]

With little thought to it, event attendees spend time connecting to your brand and networking–and that’s exactly how we like it. But, at all times there are tiny, little details at work to make your event a success for your guests and your brand. Have you ever been to an influencer event that felt like […]

In today’s digital society, the use of experiential marketing is a critical element in a robust customer outreach plan. In the world of event management, experiential marketing presents an important tool for elevating attendee engagement and driving home what makes your brand unique, authentic, and the premier resource for customers. According to Phil Boas of […]

As we’re becoming more and more attached to our phones, tablets, and laptops, the way brands connect with us as consumers is shifting. From print ads and billboards to television ads and online ads, companies are continually adapting their ad strategy to attract consumers where they are. We spend more and more time each day […]