Event Planning vs. Event Strategy & Why You Need Both

Each event serves a unique purpose and aims to reach its audience through different means. Many events go for shock value with jaw-dropping aesthetics with the brand and product front and center. Others take a technical approach in the form of a large networking or conference event with the intent of disseminating information. The sweet…

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A Mastermind Weekend for the Books! 4 Ways I Learned to Uplevel My Savvy Business Approach

This summer I had the opportunity to travel to Palm Springs for a Mastermind weekend. I was joined by two kickass entrepreneur friends–Courtney, the branding photographer extraordinaire behind Courtney Paige Ray Photography and Andrea, the creative calligrapher of Calligraphy Nerd. We spent the weekend in the most amazing house for three uninterrupted days of strategizing business goals,…

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How to Engage Millennials at Your Next Event

Strengthening your event engagement, especially to an audience of millennials, may be challenging. But, transforming your event into an interactive experience is especially rewarding for your brand. An event engagement ratio will likely represent your opt-in and buy-in ratio, too. So, how do you help attendees participate while at your event? And why is it so important…

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The Savvy Guide to Planning a Brand Launch Party

Besides your first sale, there are few moments as important for your brand as your initial launch celebration. Your brand launch party is more than a celebration or a big reveal. It’s really the first impression of everything you and your business represent. The last thing you want to do is misrepresent everything your brand…

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WELCOME TO THE SAVVY BLOG

Welcome to the Savvy Events Blog! Dig in as we share practical event planning tips, experiential marketing guidance, and design inspiration. You'll get a peek inside of our recent events, learn how to add style and flare to your own events and get to swoon over breathtaking imagery. We're so happy you're here.

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