Our mission is to provide you with a highly detailed and personalized event planning service that’s fresh, creative, and sure to exceed your highest expectations! Whether your vision is modern and trendy or sophisticated and classic, we are dedicated to helping you create an experience so unique and cutting edge that your guests will be left wanting more. We are eager to help you achieve your greatest event ambitions, while encompassing your unique personality, style, and budget.
DeNeitra is the founder, Chief Executive Officer, and head creative strategist behind Savvy Events.
Having recognized a market for expertly executed events DeNeitra launched Savvy in 2009, and expanded on her talent for crafting immersive experiences for brands, corporations, and individuals alike. As an MBA, DeNeitra is not only CEO of an industry leading Los Angeles-based event planning business, she also innately understands the marketing, development, and social influencing that successful brands and businesses require. She specializes in the sophisticated design of distinct event experiences for her clients from start to finish, taking visions from concept to completion. Her eye for exquisite detail, intimate knowledge of clients’ unique needs, and her ability to deliver a stellar production are an ideal blend of planning and execution. She is strategy and serendipity all in one.
DeNeitra has over 15 years of experience helping drive concepts and brands forward through marketing and event production. Prior to forming Savvy Events she progressed quickly in the corporate world, completing her events internship for the Zagat Survey in NYC, and leading Community Relations for a national university.
DeNeitra and Savvy have touched and transformed the social landscapes of a variety of brands including Virgin Atlantic Airlines, Hewlett-Packard, La Roche-Posay, National Basketball Players Association, Makeup Geek Cosmetics, and Orange Theory Fitness among many others. Whether a multi-day event, brand launch, or sponsorship securement, DeNeitra has multifaceted knowledge that makes her an industry expert, a sought-after coach to aspiring event planners, and makes Savvy Events a premiere choice for your event production needs.
DeNeitra holds an MBA from California State University, San Bernardino, and she is a proud alumnus of Howard University in our nation’s capital where she earned a Bachelor of Arts degree in Communication.
Although visions of the perfect event never stop dancing in her head, when DeNeitra is off the clock she’s busy making meaningful memories with her husband and son, and basking in life’s beauty and blessings.
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Lawrence officially joined the Savvy Events team in 2011. He serves as Chief Operating Officer and Managing Partner alongside DeNeitra. Together, they have built a business that pushes the envelope and drives innovation.
With a background in higher education and customer support, Lawrence brings a client-centric approach to client interactions and works towards ensuring that every detail of their event is succinct and operationally sound. From budget development, logistics, and contract support to production schedules and serving as the calm in the storm (or as his enneagram categorizes him, “the Peacemaker”). DeNeitra’s right hand and the biggest supporter of the Savvy dream, Lawrence manages operations seamlessly and with precision.