DeNeitra Burnett

CEO & Creative Director

A regular on the BizBash 500 list of the nation's most influential event planners, DeNeitra Burnett, MBA, isn’t your average planner. She founded Savvy Events in 2009 as a Los Angeles event production company. Intending to use her MBA expertise to create personalized event experiences that offered clients revolutionary activations for live events, she didn’t realize that that was the beginning of an epic journey. 

Today, she has grown Savvy Creative Agency into a leading Los Angeles experiential agency serving top global brands, Fortune 500 companies, and more. Together with her team, she designs intentional experiences that earn rave reviews from stakeholders, including high-profile filmmakers and Academy voters to industry executives and event attendees.

DeNeitra holds an MBA from CSU, San Bernardino, and a BA in Communications from Howard University. Her greatest inspiration is her husband and two sons. She wants to show them that there is no limit to your potential if you work for it. 

Lawrence Burnett

Chief Operating Officer & Managing Partner

Since 2011, Lawrence has been Chief Operating Officer and Managing Partner alongside DeNeitra. Her partner in business and life, together, they have built a Los Angeles event production company that celebrates diversity and pushes the boundaries on what’s possible.

With a background in higher education and customer support, Lawrence brings a client-centric approach to client interactions and works towards ensuring that every detail of their event is succinct and operationally sound. 

From budget development, logistics, and contract support to production schedules and serving as the calm in the storm (or as his Enneagram categorizes him, “the Peacemaker”). 

We Bring Big Agency Expertise, With the Attention & Approach of an Independent, Heart-Centered Biz.

We’re Producers, Designers, Strategizers, and Get-It-Done-Ers.

Andrea (Dre) Fowler

Designer & Graphics Guru

A natural-born creative, Andrea has an innate eye for design. But, her diverse professional background allows her to contribute more to the competitive Los Angeles creative design process!

She’s a psychologist turned calligrapher turned designer whose projects are always centered around the end-user experience (the psychologist in her really knows how to channel the inner-workings of the human mind and what makes a person tick). 

When designing mailers or event collateral, her goal is to spark a WOW moment every single time. And also to play a little outside of the (literal) box as often as possible!

Rebecca Guellow

Executive Assistant

With 10+ years of administrative management experience, Rebecca and DeNeitra worked together in a previous life. When paths collided for them to work together again for the first time in nearly a decade, it felt like fate! 

She holds a Bachelor of Science in Nursing from Syracuse University. While she decided not to pursue nursing, she’s instead used the learned soft skills like problem-solving, prioritization, and interpersonal skills to elevate organizational efficiency and ensure Savvy Creative Agency clients receive the best possible care.

Originally from Upstate NY, she’s lived in LA for 13 years after visiting her college roommate and falling in love with the year-round sunshine. She’s recreated a mini SoCal version of her childhood farm with her husband Ryan, daughter Amelia, two dogs, a cat, and three chickens. 

She’s actually really shy (although no one who meets her would ever believe that)!

fun fact

His most prized possession is an acoustic guitar that came into his life, even before DeNeitra, in 2006 (her name’s Lucille).

fun fact

A travel lover with 15+ countries under her belt, Dre is the in-house food tour expert! 

fun fact

If you want fresh veggies, Rebecca is your gal. She and her family have thriving raised beds, where she puts her green thumb to work.

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With each project we take on at our Los Angeles experiential agency, our talented team pours every ounce of their soulful creativity into designing pure magic that will create positive impact for your brand, business, and/or family. 

Our Core Values

Always evolving.

Always Working

Grace over Hustle.

Progress over perfection

There is no room for shortcuts.

Do The Work

Even when it's hard.

Open Communication

Be kind to everyone.

People Matter

Because commitments matter.

Show Up 

Where we create Big Brand Magic

a peek inside of our Los Angeles studio

see what we've created here