We love a good launch party so when our friends at La Roche-Posay contacted us to partner for the second year in a row we were game! With a venue already identified, and planning underway, they enlisted the Savvy team to manage the design, custom fabrication, and day of management of the 80-person launch party.

One of the elements of the event design process that we love at Savvy Events is conceptualizing new ideas so that each client event is fresh and unique to the particular brand we’re partnering with. For the La Roche-Posay launch party we presented 3 very different design concepts to the brand, and ultimately, they went with our “California Sunset” concept which infused oranges and blues (the colors in the product packaging they were launching) which reminded us of a beautiful sunset.

We designed this stunning 8×12 backdrop that featured the brand logo front and center (Instagrammable moment for sure!) and orange and blue crates featuring florals and products. It was a great way to infuse design elements with a product display so that the brand was front in center in every photo.

Enjoy these stunning photos and be sure to get in touch to discuss your next Los Angeles launch party!

Photos: Elizabeth Burgi Photography