Iconic Beauty: Look Good, Feel Good, Do Good Event

Happy Thursday!

We’re excited to pop in to share images from our client’s recent Look Good, Feel Good, Do Good event hosted by Bryiana Dyrdek, the President of Iconic Beauty. The conference was geared toward young women looking to make moves in their personal and professional lives by following their dreams and living a purposeful life. Women traveled to Los Angeles from all over the country to meet Bryiana and her Dream Team, and to create lifelong connections. The event encompassed a conference, photo shoots, and a charity fashion show, with proceeds benefiting Make A Wish Greater Los Angeles, and an after party.

We partnered with our dream team of vendors to bring this incredible weekend to life, and we’re so excited to share gorgeous images from the event.

Day 1 – Feel Good

Day 2 – Look Good

The first portion of day 2 consisted of hair/makeup and photo shoots for the attendees.

Day 2 – Do Good

The Do Good portion of the event consisted of a charity fashion show where all of the conference attendees had the opportunity to walk in the show. This was also the portion of the program where Bryiana partnered with Make A Wish Greater Los Angeles to grant the wish of a 14-year old girl with Sickle Cell Anemia. Her wish was to be a model – she was able to partake in the photo shoots and walk in her first ever runway show. This was such an incredibly sweet moment for all attendees and guests to see her wish be granted.

The night ended with lots of dancing and fun at the after party.

Creative Team:

Production & Design: Savvy Events | Calligraphy: Calligraphy Nerd | Photography: Elizabeth Burgi Photography | Videography: TSI Video Productions | Floral Design: Parties, Petals, and Paper| Rentals: 204 Events | DJ: DJ R-tistic